GOOGLE ADS TRAINING

Google AdSense Training

Google AdSense Training In Chennai

Google AdSense is another great way to make money online. It is told as one of the widely known PPC networks and Google earns the maximum of its income from AdSense! It is the highest paying ad networks and most of the bloggers have been addicted to it over the past few years. It is all about showing relevant ads on the website, which in turn generates monthly income to the website.

Our Google AdSense training in Chennai will provide you hands on training about gaining huge traffic to the websites earning maximum clicks to the Ads displayed.

Who can attend the Google AdSense course?

Upon completion of Google AdSense Training, you will be:

Google AdSense Course Outline:

Introduction to Google AdSense
Blogging and Content Marketing
Publisher Vs. Advertiser
Creating AdSense account and implementing Ads effectively
Using Google Analytics with Google AdSense
Reporting on earnings

IMC’s AdSense training program will enable you get hands on-training and offer an in-depth learning about earning money online. Join our course today, earn your money tomorrow!

GOOGLE ADS TRAINING SYLLABUS

Module 1: Introduction

· Introduction to Google Ads

· Understanding the Google Network

· How Does Google Ads Work?

Module 2: Google Ads Keyword Research

· What is a Keyword?

· Different Types of Keywords

· What is Keyword Research

· Keyword Research Methodology

· How to Choose the Right Keywords to Target

Module 3: Creating a Google Ads Account

· What is a Campaign?

· Campaign Objectives

· Choosing Campaign Types

· Bidding

· Networks

· Location Targeting

· Languages

· Audience Segment

· Budget Delivery Method

· Bid Strategies: Manual vs Automated

Module 4: Keyword Match Types

· What are Keyword match types?

· How to use match types

· Broad Match

· Phrase Match

· Exact Match

· Negative Match

· Keyword Planner Tool

· Creating a Plan with Estimations

· Adding Keywords to Ad Groups

Module 5: Search Ad Campaign

· Types of Campaigns

· Defining the objective of the campaign

· Location Targeting

· Language Settings

· Google Partners

· Bidding Strategies

· How to choose the Budget

· Ad Scheduling

· Ad delivery and Ad Rotation

Module 6: Display Advertising

· What is Display Ads

· Objectives of Display Campaign

· Bidding Strategies

· Budget Settings

· Audience Targeting Methods

· Demographic Targeting

· Content-based Targeting

· Automated Targeting

· Types of Ad Formats

· Creating Custom Ads

Module 7: YouTube Video Ads

· The objective of Video marketing

· Types of YouTube Ads

· Skippable in-stream ads.

· Non-skippable in-stream ads.

· In-feed video ads.

· Bumper ads.

· Ad Sequence.

· YouTube Targeting options

· Bidding Types

· Reports & Analysis

Module 8: Quality Score & Ad Rank

· What is Quality Score?

· How Quality Score Affects Your Campaigns

· Quality Score Factors

· Understanding the Ads Auction What is Ad Rank?

· How Ad Rank Works

Module 9: Conversion Tracking

· What is a Conversion?

· What is Conversion Tracking?

· Types of Conversions

· Website Conversion

· App Conversion

· Call Conversion

· Steps to Setting Up Conversion Tracking

Module 10:Remarketing Campaign

· What is Remarketing

· How to build audience list

· Types of Remarketing Audience

· Website audience

· App Audience

· Customer List

· Custom Remarketing List

· Create a Remarketing Campaign

· Remarketing Ads

· Conversion Tracking

Module 11: Campaign Optimization

· How to segment your data

· Bid Adjustments

· Time of Day Reports

· Location Reports

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sure that our candidates are stuffed with upgraded skill sets and gets adapted
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