Two days before, news has emerged that Google was using a machine-learning artificial intelligence system called “RankBrain” to help processing its search results.
And SEOs around the world has an awakening on this as it an artificial intelligence system and not an algorithm. But of course, it is part of their search algorithm and not a standalone thing.
What is Rank Brain?
Rank Brain is Google’s name for machine-learning artificial intelligence system that helps in processing its search results.
What is Machine Learning?
Machine learning is where a computer teaches itself how to do something, instead of being taught by humans or through detailed programming.
What is Artificial Intelligence?
True Artificial Intelligence is where a computer is as smart as a human being, at least in the sense of acquiring knowledge both from being taught and building on what it knows already.
Is RankBrain a part of the Search Algorithm?
Yes it is part of Hummingbird. Hummingbird was the name given by Google to its search algorithm which was overhauled in 2013. And RankBrain can be said as a part of this algorithm.
What Exactly Does RankBrain Do?
RankBrain is used as a way to interpret searches that people submit to find pages that might not have the exact words they search for.
In short, it can be said as a new way of processing queries. So let us wait and see what it has for marketers like us.